Wednesday, May 30, 2007

Wed
30
May
2007

Corporate Promotional Products

Companies spend tons of money every year on promotional products to get their name in the face of consumers and clients. I think one of the biggest mistakes they make is not considering that prospective customer's needs before choosing a product to distribute. For instance, plastic key chains? Who really uses those? Magnets? I have enough, thanks. Provide me with something useful or out of the ordinary and I'll not only use it, I'll definitely think of your company when I need services or products such as yours.

One of the coolest things I ever received is an Illuminated Mouse Pad and USB hub from CDW. Not only is it something I use daily, but it is related to the products they offer.

Edited to add on 2/27/2014: The company I now work for is the worst at this. As employees, we get some of the same things they give to our clients. This year, a picnic blanket with the company logo. Previously, tons of camping chairs, flashlights, etc. Not related to the printing industry whatsoever.