Companies spend tons of money every year on promotional products to get their name in the face of consumers and clients. I think one of the biggest mistakes they make is not considering that prospective customer's needs before choosing a product to distribute. For instance, plastic key chains? Who really uses those? Magnets? I have enough, thanks. Provide me with something useful or out of the ordinary and I'll not only use it, I'll definitely think of your company when I need services or products such as yours.
One of the coolest things I ever received is an Illuminated Mouse Pad and USB hub from CDW. Not only is it something I use daily, but it is related to the products they offer.
Edited to add on 2/27/2014: The company I now work for is the worst at this. As employees, we get some of the same things they give to our clients. This year, a picnic blanket with the company logo. Previously, tons of camping chairs, flashlights, etc. Not related to the printing industry whatsoever.
One of the coolest things I ever received is an Illuminated Mouse Pad and USB hub from CDW. Not only is it something I use daily, but it is related to the products they offer.
Edited to add on 2/27/2014: The company I now work for is the worst at this. As employees, we get some of the same things they give to our clients. This year, a picnic blanket with the company logo. Previously, tons of camping chairs, flashlights, etc. Not related to the printing industry whatsoever.