Domestic Geek

I've been doing a lot of reading on search engine optimization (SEO) during this job-hunting period. Since it seems that a lot of companies are requiring SEO skills of anyone their hire to do any web work, I wanted to see if it was something I really wanted to learn. The truth is, SEO is an animal unto itself. It takes a lot of knowledge to get the search engines working for your business. It's not enough to get clicks to your site, you need to be able to reach the people that will actually buy and use your products or services. If these companies were smart, they'd obtain the services of a company that specializes in Search Engine Marketing.

Apogee Search is one of those companies. They have recently joined an organization named SEMPO whose goal is to educate and foster awareness of SEM and its role in marketing. SEMPO has the sponsorship of search engine giants Google and Yahoo. Anyone who has surfed the Internet recently is aware of many of the unsavory tactics going on to boost search engine rankings. Apogee hopes their involvement in SEMPO will promote fair and ethical practices in the SEM field:

Apogee Search is in full agreement with SEMPO's recent moves toward establishing standards of behavior that will hopefully aid in cleaning up the dirty underside of the Search Engine Optimization and Pay-Per-Click industry. Apogee Search CEO/President William Leake, a frequent international lecturer and guest speaker on topics such as "Avoiding Search Engine Marketing Malpractice" has long believed that SEMPO could play a more positive role in advancing the overall industry.

For something as important to a business as optimizing their sites for search engines, they really do need to leave it to the professionals. I'll keep the folks at Apogee Search in mind when I get my own online business going in the future.